How we help
We help marketers remove guesswork and give them the knowledge and confidence to make better media & advertising decisions.
We help marketers remove guesswork and give them the knowledge and confidence to make better media & advertising decisions.
Some of the ways we help our clients know what value they are achieving through their media spend and its contribution to the organisation’s bottom-line:
Or, as we call it – Madclarity.
We help our clients cut through tech-driven micro thinking to get to business and brand-driven understanding.
Cutting through the jargon and nonsense to ensure that your on-line strategy is an integral and effective part of your overall comms plan ... with relevant, business success measures.
We give our clients the knowledge and confidence to get the right brief, the best strategy, the most effective buying and the most constructive measurement.
Auditing is not Benchmarking. Auditing is only concerned with verifying the past. Madclarity’s Unique Media Benchmarking is focussed on finding ways to continually improve.
We have taken ‘media auditing’ out of the Stone Age ... moving it from unconstructive, compliance box-ticking to a process that drives understanding and continual improvement ... improvement of effectiveness, performance and value.
Data is important to us, but searching for value in that data and making constructive recommendations is our goal ... not using data like a drunk uses a lamppost – for support rather than for illumination.
The a2 Milk Company has greatly benefited from the services of Madclarity. Madclarity has stood out as a highly responsive consultancy offering frank, fearless & quality media advice that is unique in my experience, as is it based on hard-nosed analysis as opposed to the hype and distortion that is all too prevalent in the media industry today.